[at-l] On-line Companion
hikertrash at gmail.com
Sat Jan 29 13:28:06 CST 2011
You supply me with the contact info, and as Companion Editor, I edited
it as I see fit. Some of your contacts were virtually placing half page
ads which got trimmed. Since they're basically getting free advertising
, perhaps they should consider joining ALDHA, where they could get a
free copy of the PDF, or buy a hard copy. We're only talking $10-$15
which goes to non-profits, and helps the trail, I'm not trying to turn
the world upside down.
My opinion is the Companion beats the competition because it's a work of
volunteers, thereby reducing the costs, it's sold on the ATC website,
and the proceeds go directly to the trail.
On 1/29/2011 1:24 PM, snodrog5 at gmail.com wrote:
> My contacts have always liked the 'free view' online to see their
> listings. I've always liked being able to use the 'free view' aspect
> of our guide as a distinguishing feature between us (ALDHA/ATC) and
> the Just-For-Profit books. The "free view hurts sales" sure sounds
> true-ish, however we've sold plenty, sold out, and the alternative
> publication (who never had a free view) went out of business.
> If I'm not mistaken, every time this issue came up at Gatherings it
> was voted down - and it seems that giving this major change to a small
> subset of members to decide is a way to bypass the expressed will of
> members. I may be wrong, but that sure seems to be what is going on.
> On Sat, Jan 29, 2011 at 11:58 AM, Jim and_or Ginny Owen
> <spiriteagle99 at hotmail.com <mailto:spiriteagle99 at hotmail.com>> wrote:
> There were good reasons for putting the Companion online. It's
> good advertising for both the book and the organization, and oddly
> enough, having it freely available actually means selling more
> hard copies. People get a chance to see what they're buying.
> My biggest issue with this is I think that making this kind of
> change is something that should be discussed at an ALDHA meeting
> open to all the membership
> before being implemented. Probably most people will go along
> with the change, since the idea that offering a free version
> actually increases sales is counter-intuitive, though it has been
> proved in the publishing world, but it is still something that
> should be open to the entire membership to decide.
> Ginny & Jim
> at-l mailing list
> at-l at backcountry.net <mailto:at-l at backcountry.net>
> at-l mailing list
> at-l at backcountry.net
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