[at-l] On-line Companion

Sly hikertrash at gmail.com
Sat Jan 29 13:28:06 CST 2011


You supply me with the contact info, and as Companion Editor, I edited 
it as I see fit.  Some of your contacts were virtually placing half page 
ads which got trimmed.  Since they're basically getting free advertising 
, perhaps they should consider joining ALDHA, where they could get a 
free copy of the PDF, or buy a hard copy.  We're only talking $10-$15 
which goes to non-profits, and helps the trail, I'm not trying to turn 
the world upside down.

My opinion is the Companion beats the competition because it's a work of 
volunteers, thereby reducing the costs, it's sold on the ATC website, 
and the proceeds go directly to the trail.


On 1/29/2011 1:24 PM, snodrog5 at gmail.com wrote:
> My contacts have always liked the 'free view' online to see their 
> listings. I've always liked being able to use the 'free view' aspect 
> of our guide as a distinguishing feature between us (ALDHA/ATC) and 
> the Just-For-Profit books. The "free view hurts sales" sure sounds 
> true-ish, however we've sold plenty, sold out, and the alternative 
> publication (who never had a free view) went out of business.
> If I'm not mistaken, every time this issue came up at Gatherings it 
> was voted down - and it seems that giving this major change to a small 
> subset of members to decide is a way to bypass the expressed will of 
> members. I may be wrong, but that sure seems to be what is going on.
> Teej
> On Sat, Jan 29, 2011 at 11:58 AM, Jim and_or Ginny Owen 
> <spiriteagle99 at hotmail.com <mailto:spiriteagle99 at hotmail.com>> wrote:
>     There were good reasons for putting the Companion online.  It's
>     good advertising for both the book and the organization, and oddly
>     enough, having it freely available actually means selling more
>     hard copies.  People get a chance to see what they're buying.
>     My biggest issue with this is I think that making this kind of
>     change is something that should be discussed at an ALDHA meeting
>     open to all the membership
>      before being implemented.  Probably most people will go along
>     with the change, since the idea that offering a free version
>     actually increases sales is counter-intuitive, though it has been
>     proved in the publishing world, but it is still something that
>     should be open to the entire membership to decide.
>     Ginny & Jim
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