[at-l] at-l Digest, Vol 41, Issue 45

[Sly]

Bayou,

Throw out a couple links with facts stating the free online Companion 
increases hard cover sales and I'll start believing.  Otherwise, it's 
just an opinion which is counter intuitive.

In the meantime, tell me why you think every JoeHiker that's not even a 
member of ALDHA should receive the Online Companion for free?

Sly

On 1/29/2011 2:24 PM, Roy wrote:
>  Jim and Ginny, are RIGHT, on ALL points!
>
> Bayou
>
>     Subject: [at-l] On-line Companion
>
>     There were good reasons for putting the Companion online.  It's
>     good advertising for both the book and the organization, and oddly
>     enough, having it freely available actually means selling more
>     hard copies.  People get a chance to see what they're buying.
>
>     My biggest issue with this is I think that making this kind of
>     change is something that should be discussed at an ALDHA meeting
>     open to all the membership
>     before being implemented.  Probably most people will go along with
>     the change, since the idea that offering a free version actually
>     increases sales is counter-intuitive, though it has been proved in
>     the publishing world, but it is still something that should be
>     open to the entire membership to decide.
>
>     Ginny & Jim
>
>
>
>
>
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