[at-l] On-line Companion
nayrdrofwarc at gmail.com
Sat Jan 29 15:01:46 CST 2011
The one thing you do have to think about is appearance. What does ALDHA
want to look like to the general public. The appearance that you sell to
the general public can make you or break you. It is the general public that
decides each year whether they want to come out and hike/thru-hike on the
If you take the free version away from ALDHA site what does that leave ALDHA
with for its message on promoting/educating the trail. Right now the
Companion shows a lot.
You have a very static website that gets changed only occasionally, every
3-4 months if that often. It's not a website that people come to all the
time. I've only been on the ALDHA website a couple of times in the past 2-3
years, most of that right after Walkin' Jim died and then again when I saw
the rumors posted of The Gathering coming back up north this year.
If you make someone(non-member) have to be a paying member before they can
get the downloadable version of the Companion could easily turn people
future ALDHA members. Is that what you want?
Taking the Companion away could give a negative impression of things. Study
internet marketing and look at how they get people to pay obscene amounts of
money for the junk they are selling online. It comes down to marketing...to
giving previews of most of the content so people know what they are buying.
People will pay $97 and up for stinking infomercials because they get to
listen to the infomercial for free for 48 hours after it happens. Not only
do the buy the mp3 download or cd/dvds of the infomercial but they turn
around and buy the book/program that was being offered on the infomercial.
All thanks to the 48 hour replay of the call.
While I say everything I've said above I would have to agree that it does
make sense to make it for members only. Their should be some kind of option
though that will allow a person to see what the Companion is and also see
part of what ALDHA is about. The Companion is a bit of an advertisement for
Here's one suggestion Sly. Take some pages from the prior Companion's and
put them online. Make sure to put a watermark diagonally across them that
says "This information is not current, please check current Companion for
updates."(or something along that same general wording)
No, I'm not a current member of ALDHA and haven't been for the past couple
of years now. Heck other than a short hour long hike here a week or so ago
I haven't did any hiking in almost two years now.
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