[at-l] On-line Companion
Jim and_or Ginny Owen
spiriteagle99 at hotmail.com
Sat Jan 29 16:10:33 CST 2011
There are several points here -
First that the membership has voted on this several times and Teej is right - it's always been
voted down. I don't believe it's the prerogative of the Board to change that without a
Second is that the "free book on-line" is a proven concept. Baen Books started it about
10 years ago - against the advice of their business agents. And their sales soared. People may
read part of the book on-line, but if they like what they read there, they'll buy the hardcopy. It's
good for sales. I suspect it's the reason the Companion sales outstripped the other guys. I do
remember when the Companion was struggling to gain market share. IIRC that was before the
free-online version. Am I wrong?
Another consideration is that a lot of the use for it is by those who just want some info for a
day hike or a weekend. Those people aren't likely to buy the whole book just for one use. But if
they use the Companion for free for a couple of trips, they just might buy the whole thing. If its
NOT on-line, then they'll go to their local outfitter and either just read the info there, or buy one
of the available books - which puts the Companion into direct competition with every other book
on the market. And the Companion won't win all those coin-tosses, whereas if they've gone to the
outfitters looking for the Companion cause they've been using the "free online" version, there's a
whole lot less "competition" in the decision.
Bottom line here is that if it's not online "for free", I'll bet you a beer that next years sales don't
match last years. AND - antoher beer that the next years sales don't match next years. Not a
big bet, but I think you get the idea.
I love you like a brother, Sly. But I just don't think this is a good idea.
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