[pct-l] On-topic - barely: Backpacker magazine changesownership/publisher

[Jon Danniken]

----- Original Message ----- 
From: "Tortoise" wrote:
>
> Received my Sept 2007 issue of _Backpacker_ and looking at the info
> page, discovered that it had been acquired by Active Interest Media,
> Inc.; a new media conglomerate.
> Here's an extract of the press release from Active Media. Give an
> interesting perspective on how the owners view us readers.

It's a glossy commercial publication, damn near a trade magazine, with one 
goal - to provide a profit to it's shareholders.  As such, they depend upon 
advertisers ($$$) for their revenue stream, which discounts damned near 
everything they publish on gear as biased.

Jon