[pct-l] On-topic - barely: Backpacker magazine changes ownership/publisher

[Jim Keener]

Greetings,

When hiking the Lost Coast in January 2004, I met the
western region sales manager of the magazine. He told
me that it had the second highest rate of readers
keeping the magazine after reading it. Second, after
National Geographic.

J J

--- Tortoise <Tortoise73 at charter.net> wrote:

> Received my Sept 2007 issue of _Backpacker_ and
> looking at the info 
> page, discovered that it had been acquired by Active
> Interest Media, 
> Inc.; a new media conglomerate.
> Here's an extract of the press release from Active
> Media. Give an 
> interesting perspective on how the owners view us
> readers.
> 
>         *May 17, 2007**
>         *Active Interest Media, Inc. Acquires
> Backpacker Magazine
> 
>         El Segundo, CA (May 17, 2007) -- Active
> Interest Media, Inc.
>         (AIM) has acquired Backpacker Magazine, AIM
> President and Chief
>         Executive Officer Efrem "Skip" Zimbalist III
> announced today.
>         The new acquisition adds to AIM's growing
> portfolio of
>         enthusiast magazines, consumer shows, books
> and Internet sites
>         (www.aimmedia.com
> <http://www.aimmedia.com>). The terms of the
>         transaction were not disclosed.
> 
>         . . .
> 
>         Says Zimbalist, whose previous experience
> includes CEO of Times
>         Mirror Magazines, "Backpacker is an
> excellent magazine with
>         outstanding future growth potential, and
> represents the best
>         kind of properties we seek to acquire. With
> its dedicated
>         readership, growing circulation and
> advertising revenues,
>         Backpacker is the leading multi-platform
> brand for the outdoor
>         enthusiast."
> 
>         . . .
> 
>         Jonathan Dorn, Editor-in-Chief of
> Backpacker, will join the AIM
>         team. Under Dorn's leadership, in 2006
> Backpacker received its
>         first National Magazine Award from the
> American Society of
>         Magazine Editors, the magazine industry's
> highest editorial
>         honor , as well as MIN Best of the Web
> award.
> 
>         *About AIM:*
> 
>         Based in El Segundo, California, AIM
> (www.aimmedia.com
>         <http://www.aimmedia.com>) is a dynamic
> media company that
>         serves a base of loyal constituents through
> print, event and
>         online products that connect consumers with
> their passions. The
>         company was formed in October 2003 by
> Zimbalist and the private
>         equity investment firm Wind Point Partners.
> 
>         AIM operates in four distinct vertical
> segments; Healthy Living,
>         Marine, Homebuyer, and Western Art and
> Living. The company
>         publishes 13 market leading magazines and
> websites including
>         Yoga Journal, Vegetarian Times, Better
> Nutrition, Optimum
>         Wellness, Wild Oat, Southwest Art, American
> Cowboy, Log Home
>         Design, Log Home Living, Timber Home Living,
> Building Systems,
>         Black Belt, and Yachts International
> magazines.
> 
>         In addition to magazines, AIM produces and
> markets category
>         leading dvds, books, Yoga conferences, log
> home shows, and more
>         than two dozen building seminars.
> 
>         *. . .*
>         **
> 
>         *About Backpacker*
>         Backpacker brings the outdoors straight to
> the reader's
>         doorstep, inspiring and enabling them to go
> more places and
>         enjoy nature more often. The authority on
> active adventure,
>         Backpacker is the world's first GPS-enabled
> magazine, and the
>         only magazine whose editors personally test
> the hiking trails,
>         camping gear, and survival tips they
> publish. Backpacker's six
>         regional editions offer accessible,
> close-to-home getaways with
>         detailed, tear-out maps to dozens of nearby
> hikes, as well as
>         practical tips on day hikes, camping and the
> best gear
>         information available. Backpacker's Editors'
> Choice Awards, an
>         industry honor recognizing design, feature
> and product
>         innovation, has become the gold standard
> against which all other
>         outdoor-industry awards are measured.
> 
>         Backpacker has a circulation of 340,000, is
> published 9 times a
>         year, and last year was a recipient of a
> coveted National
>         Magazine Award for editorial excellence.
> Backpacker's web site,
>         www.backpacker.com
> <http://www.backpacker.com>, is updated daily
>         and features more than 30,000 hikes, a
> searchable and
>         comprehensive database of outdoor gear with
> reviews
>         (www.gearfinder.com
> <http://www.gearfinder.com>), a special
>         section for female hikers, and an all-new
> map and GPS center.
> 
>         source: 
> http://www.aimmedia.com/article_display_67.html
> 
> 
> 
> -- 
> Tortoise
> 
> <> He who finishes last, wins! <>
> 
> I switched to Mac OSX rather than fight Windows
> Using Mozilla Thunderbird 
> http://www.mozilla.org/products/thunderbird/
> 
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